Market entry

Market entry

A large multinational energy company was considering entering the Australian energy market and David Adams led the market entry assessment team.

The team forecast market risk based on analysis of trends in the Australian energy market especially distributed generation, combined with analysis of future gas and electricity prices.

Clients outcome

Our experience in energy markets gave the client confidence in our work and value for money.

The client received tailored advice because we understood their drivers. The company board was able to read the report directly, rather than the client team having to rewrite the report.

The client decided not to enter the market at the time based on their confidence in our forecast of the market and risks.


Recent Work